Thinking · Wine
The producer’s style
The wine I follow is always the producer's wine. My work is to interpret their style and translate it into the glass, and, when needed, to give them the tools to define it better.
Interpret, then translate
Every producer has an idea of wine, sometimes sharp, sometimes still to be brought into focus. I start from there: I listen, I taste their wines and the wines they love, I walk the vineyard with them. Then I translate that idea into concrete choices, from harvest to bottling. When the producer lacks some knowledge to define their style, I provide it: those who know the consequences of their choices decide better.
The four questions
Wine is made to be sold and drunk, so the first thing to define is the market. There are four questions, and they come before any technical choice:
- what to sell;
- to whom;
- why that person should choose this very wine;
- how much, in bottles and in price.
With clear answers, everything else becomes consistent: style, timing, investments.
Shall we talk about your project?
We start from the wine you want to make and the people who will drink it. Message me on WhatsApp and we can talk it through.
Message me on WhatsAppThe vessel follows the goals
Stainless steel, wood, terracotta: each vessel has its reasons, from the oenological point of view and from that of communication. My work is to find, together with the client, the best solution from every point of view, and to define the goals clearly. The vessel is chosen on the basis of those goals, and not the other way round.
Every grape variety has value
International varieties are incredibly high-performing; native varieties have more original stories to tell. Both can give great wines. The value lies in the consistency between the wine and the way it is communicated, and in the ability to interpret the vineyard and the harvested grapes. That is where having a good professional at your side makes the difference.
Frequently asked questions
Who decides the style of the wine, the consultant or the producer?
The producer. The consultant interprets their style, translates it into technical choices and, when needed, provides the knowledge to define it better.
Native or international grape varieties?
Every variety has value: international varieties are very high-performing, native ones have more original stories to tell. What matters is the consistency between wine and communication, and the ability to interpret vineyard and grapes.
Steel, wood or terracotta?
It depends on the goals of the wine and on its market. Each vessel has oenological and communicative reasons: first the goals are defined, then the vessel is chosen.
The service, vineyard and cellar, is described on the page Viticulture and winemaking consultancy. Other writings are on the Thinking page.